Fasano checks in the United States

After inaugurating, at the end of 2016, Locanda Fasano, a new building with ten suites in the group's Punta del Este development in Uruguay, the lodging and gastronomy brand is playing projects for five new hotels - among them, the first unit Flag on American soil.

Units in Angra dos Reis (RJ), Salvador (BA), Belo Horizonte (MG), Trancoso (BA) and Miami (USA) are underway, with planned inaugurations - in that order - between the second half of this year and mid-2019 "With these projects, the network will double in size (today are four operations) and join the glittering United States hotel market.

"It is very proud to see where the Fasano brand has come and to know that we will soon be in the American market," celebrates Rogério Fasano, fourth generation of the founding family of the group created from a brasserie in downtown São Paulo in 1902.

VIP LOCATION

Of the five new hotels, three will occupy emblematic addresses. Starting in Angra dos Reis (RJ), the first to be inaugurated in the second half of this year: the project will be part of Frad.E, a luxury condominium that the developer Polo Real Estate is implementing on the green coast between Rio de Janeiro And São Paulo, in the area of ​​the former Hotel do Frade, the first resort in Brazil. The Fasano hotel will occupy the central building of the complex and will have 54 suites, all overlooking the sea of ​​Angra dos Reis, as well as two restaurants. One of them, installed next to the hotel's private pool, will debut a new flag of the group known for Italian gastronomy, which will specialize in dishes such as carpaccio, ceviches and raw seafood.


Rogério Fasano, fourth generation of the group's founding family

"The hotel is nicely standing on the sand, so much so that the restaurant I dreamed of is called Crudo: with many raw sea options on the menu. It's a restaurant concept that we have not done yet ", anticipates Rogério Fasano.

Another development with an anthological location is that of Salvador (BA), which marks the entry of the flag into the Northeast market. In the capital of Bahia, Fasano will be staying in the old building of the newspaper A Tarde, in front of the Castro Alves Square. Inaugurated in 1930, the historical building in neoclassical style, with seven floors and overlooking the Bay of All Saints, was bought in 2007 by Prima Empreendimentos Inovadores, which is restoring the building to receive the Fasano. The 70-room hotel is expected to bring a Gero restaurant to Salvador, which, under Isay Weinfeld's project, may occupy part of the area where the traditional Cine Gloria, then Cine Tamoio, once operated.

ARRIVED IN THE USA

Equally iconic is the address of the first designer hotel in the United States. Fasano Miami will be installed
On the grounds of the famous Shore Club on Collins Avenue in Miami Beach. Leading the project is the real estate investor HFZ Capital Group, which has scaled the Brazilian flag to operate the new hotel with 85 rooms. The opening is scheduled for 2019.

"Some time ago we were looking for an address in Miami," says Fasano. "I consider it a natural step for an Italian-Brazilian brand like ours to establish itself in the United States; A very considerable part of our clientele visits Miami every year. And I think we will contribute a lot to the hotel market in the city by having a signature and a hotel concept that does not yet exist there, "he explains.

SPREADED DNA

Before that, the group will also reach Belo Horizonte (MG) and Trancoso (BA). The Fasano of the capital of Minas Gerais must open its check in the first half of 2018, in a new building erected in Lourdes neighborhood by Concreta, investor of the project. Designed by the architect Thiago Bernardes, the 78-room hotel will house a Gero restaurant and should be the first high-end address in the city.

In Trancoso (BA), the comforts of Fasano will anchor in an area of ​​native forest of approximately 300 hectares by the sea on the paradisiac beach of Itapororoca. In addition to the hotel with 40 bungalows, the project signed by Isay Weinfeld will have 23 residential villas and 19 resorts - there, owners will be able to enjoy the services of Fasano. With the beginning of works scheduled for this month, the venture has in the back the incorporator Bahia Beach, founded in 2004 by Swedish businessmen and focused on projects of high standard in the Brazilian coast. Only the first phase is valued at R $ 130 million.

Despite the peculiarities of each project, the batch of hotels will have in common the already famous refinement and excellence of the brand that reinvented the luxury hotels of Brazil when opening its first project in the Jardins, in São Paulo, in 2003. "All new openings Will maintain our DNA, that is, they will have the quality and service for which Fasano is recognized ", assures the businessman.

UPGRADE OF THE URUGUAY CHARME



First address of the Fasano flag outside Brazil, the hotel of La Barra, in Punta del Este (Uruguay), has just been reopened, after gaining an upgrade. At the end of 2016, the group inaugurated a new building with ten suites and apartments that marked the remodeling of the Las Piedras complex, inaugurated in 2010, with 32 bungalows.

Named after Locanda, the building was built on the highest part of the old resort of 490 hectares with preserved vegetation. The building was connected with the restaurant Fasano that already operated in the place.

The hotel divides the sprawling area between the countryside and the sea with the exclusive properties of the condominium Las Piedras Villas & Estancias, an international venture that resulted from a partnership between Fasano and JHSF.

AND MORE: Green sign for Fasano works in Miami

The bungalows have also been renovated and some of them have been transformed into residences, with an option to access hotel services - a concept similar to the Fasano and JHSF project at Fazenda Boa Vista, in Porto Feliz (SP).

Currently with hotels in São Paulo (SP), Rio de Janeiro (RJ) and Porto Feliz (SP), besides Uruguay, the Fasano network also operates 15 restaurants.