quinta-feira, 28 de abril de 2016

Jaguar launches its first SUV to attract younger consumers



The F-PACE, the first SUV of Jaguar, evil was released by the automaker and alreadyis considered a model for brands such as Bentley, Rolls Royce, Maserati and Lamborghini. The comparison is desired by the company, which put the car on sale in the United States for $ 42 1000 in order to reach a larger audience.



In the last two years, Jaguar has been struggling to reach more young people. To do this, but utilities models launched of luxury at an affordable price. "We don't want to be so unique that way," said Stuart Schorr, a representative of the automaker. The strategy comes at a time when the company's sales fell more than 8 percent only last year, even though the auto industry has grown around of 6% over the same period.

The expectation is that buyers of F-PACE are mostly first-time clients. The middle ages should fall to 57 to 47 years, affecting mainly the female audience.



With sports performance, the F-PACE has a V6 engine with power of 380 horsepower, reaching 100 km/h in 5.1 seconds. The performance of the car, tested in one of the most dangerous roads in the world in Montenegro, in Europe, shows that the SUVcan handle any type of soil, ancient paving to the grass.

One of the defects of the model, according to some critics, is the location of the console to change the direction. By staying very much in the center of the vehicle, the driver needs to take your eyes off the road to make the change. This, however, does not seem to have worried the buyers in United States 2 1000 that already anticipated your requests.





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