São Paulo - The Amazon in Brazil has created a broad campaign in the country to encourage reading.
Customers who download the first time, the Kindle reading app, the brand will give ten real discount for e-book purchases at the online store.
The Kindle app is free and can be found here.
To publicize the campaign, the company created comic stories that mix real situations with classic fictional characters, such as Peter Pan, Sherlock Holmes and Sleeping Beauty.
English detective needs, for example, find out why such taken three posts were created.
Already Peter Pan announces it will only grow after the national economy get back on track.
On the campaign website, you can read the stories.
The stories were created in partnership with the sensationalist site. Already the illustrations were on account of the artists sattu Rodrigues and Ed Anderson.
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