As a video sliced onions can be booming

Commercial Apple: Video with the iPhone 6s seen success in the world of cinema

São Paulo - The new commercial of Apple is simple and amazing.

On the one hand, it brings a lot of humor with touch nonsense to show a girl who, after shooting (with an iPhone 6s) mother cutting onions in the kitchen becomes a success in the film world and earn up to an award from the hands of Neil Patrick Harris .

People are moved in theaters, teachers discuss the subject in Film classes, producers are flabbergasted on the quality of the film.

From this perspective, it is almost a joke with his own Applemania and the habit of people of 21 filming and photographing everything century, absolutely everything more prosaic and simple - and try to make it something relevant or artistically valid. It is the trivialization of the image and our attempt to insert meaning where there is probably no.

On the other hand, the commercial is a creative and fun way to extol the qualities of photo and video of the iPhone 6s, which shoots in 4K. In other words, Apple is saying that with their smartphone, you will be able to make high quality videos - such quality that can reach their artistic pretensions and rock the world of cinema.


Of course, an exaggeration for humorous purposes. But that has its background of seriousness. The message in the end is: "Filming with the iPhone 6s will all amazing, even his mother by cutting some onions in the kitchen for lunch." And the Oscar is right there.