Campaign ' A candid portrait of motherhood ', of Dentsu for Canon
Being a mother is scary and the women who have been through this experience know that. The maximum "being a mother is suffering in Paradise" became popular not by chance. Motherhood is hard.
The responsibility to generate what is most precious in the world, a life, can be physically and emotionally painful.
Talk of the pains in the body caused by the weight of the baby that grows every dayseem something strange in front of all the other wonders of having a child, except if the proposal is to bring a realistic portrait of motherhood. Is exactly what brings to the public the new Dentsu campaign for mother's day from Canon.
With a Rico text, the film "portrait" shows a woman recalls the hard times by what happened to motherhood. At the end, we found that the narration is, in fact, the letter from a mother to her daughter, who also is getting ready to be a mother.
The campaign runs from traditional romanticized concept that reports maternity asan easy moment, without obstacles. Despite talk of the difficulties, however, Canondoes not abandon the beauty of becoming mother, arguing that even the most difficult moments are worth and should be properly recorded.
Besides the movie which will be broadcasted on the internet, the campaign also hassponsored actions display media with bloggers and influencers from different segments, such as fashion, beauty, entertainment and travel, and activation on social networks. A website with tips and tutorials to record family moments are also part of the action (see here).
Check out the movie (and seperate your scarf, especially if you're a mom or are preparing to be):
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