São Paulo - The Absolut vodka launches in Brazil, a limited edition bottle of Absolut Electrik, coated in metallic color.
The package design, in silver and blue, refer to electricity.
The product is part of the global campaign "Absolut Nights", which talks about turn ordinary nights in extraordinary experiences.
The official launch will be at a party with futuristic style, in Los Angeles. There will still be special actions in London.
The coating of the bottle is semi-transparent and reflects light. When placed side by side, cobalt blue and silver, the visual effect is unique.
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