Founder of "Playboy" Hugh Hefner turns 90

Hugh Hefner, founder of Playboy: the magazine announced that it would stop publishing entirely nude photos of women

Los Angeles (USA) - The founder of "Playboy" Hugh Hefner turns 90 on Saturday in a period of change in your life since the decision to stop publishing photos of naked women in his magazine to the sale of its famous mansion.

In October last year it was announced the historic decision of "Playboy" to stop publishing photos of totally naked women, justified by the reality imposed by the Internet, where such content is easily accessible.

This situation contributed to the magazine's drawing, encrypted 5.6 million copies in 1975, fell to 800,000 today, according to the Alliance for Audited Media organization.

Last month, the turn has come true with a cover that Sarah McDaniel model seems to go out on a selfie taken in Snapchat app, in a clear reference to the adjustment of the publication to modern times.

Weeks before, Hefner had also announced its decision to sell Playboy mansion on the market for $ 200 million, the most expensive property in the United States.

Hefner bought in 1970 this mansion located in the hills of Holmby Hills, Los Angeles (California), for $ 1 million.

Besides, who wants to buy the property must live with Hefner himself, who does not think to leave the residence.

"The Playboy Mansion was the creative center 'Hef', his residence and his place of work during the last 40 years, and will remain so when sold," he said in a statement Scott Flanders, CEO of Playboy Enterprises.

Other things, however, never change, like their traditional birthday party, just for family and friends, in which hosts a screening of the film "Casablanca" - his favorite - and to which guests should attend dressed according to the atmosphere long.

After seeing the film, the guests go to one of the halls of residence, transformed for the occasion so it looks like Rick's Cafe, the establishment managed by Rick (Humphrey Bogart) in the movie where celebrate Hefner, always with its comfortable pajamas silk, champagne and caviar.

This is the most popular image of the tycoon, known to promote multiple parties in your home throughout the year with charitable purposes for which invites the famous "bunnies", models and young faces seeking attention and opportunities.

These events never lack the logo of "Playboy", one of the most known in the world.

In fact, the entrepreneur builds a greater fortune in sales related to this logo than with joint selling copies of their magazine and content of your site.

The Hefner's legend began in 1953, when he founded the "Playboy" magazine after the directors of "Esquire" denied him a salary increase of $ 5.

Marilyn Monroe, fully dressed, was the first star to appear on the cover. However, on the inside pages appeared nude in photos taken years before.

Ali began to germinate the magazine's history, leading the revolution that helped make the visible sex in the United States.

And although it is well known the ironic comment that some read the "Playboy" for their articles, it is certain that the magazine won part of its reputation thanks to the quality and depth of their reporting.

For there paraded texts of Hunter S. Thompson and Truman Capote, and incendiary interviews with figures like Martin Luther King and Malcolm X.


It may be that Hefner, whom rumors associated with dozens of women throughout his life, be quiet with his wife, Crystal Harris, 29, since 2012. But there is no doubt that will continue celebrating with his "bunnies" while the body endure. EFE