Even in New York, Arthur and Caroline Lipori Rebello will be present during the Olympics in Rio de Janeiro. Advertising rooted in the city, they are part of the creative group responsible for the project The Refugee Nation. Soon, they won support from Amnesty International organization and, most importantly, the athletes who will compete as refugees in the event.
"I've always been interested in the subject," he said in an interview to the portal in Practice. "When we saw that there was a refugee team competing in the Olympic Games without a flag or own anthem, we had the idea of doing something that truly represent."
As advertising professionals, they were also attracted by the message of potential. "The greater the scope and relevance of the subject, the more interesting it is," he summarized. The immediate answer that comes in posts and requests for flags from around the world, shows that resounded work.
Setting is hard to find someone who does not know the overall drama faced by refugees who die by the thousands in dangerous crossings and face prejudice, despair and closed doors in many nations.
In March 2016, the International Olympic Committee (IOC) decided to take a position on the issue. In all, 10 athletes - the Yusra Mardini and Rami Anis swimmers, judokas Popole Misenga, Yolande Bukasa Mabika and sprinters Yonas Kinde, Paul Amotun Lokoro, James Chiengjiek, Anjelina Nadai Lohalith, Yiech Pur Biel and Rose Nathike Lokonyen - were selected for compete in a selection made up entirely of refugees.
The team had the place of honor at the opening ceremony. Penultimate delegation to emerge under the Olympic flag and just ahead of the hosts. For Brazilian pair, however, the gesture was not complete.
Even with little time - the entire project began three months - decided that the athletes and the cause deserved more. Would create an anthem and a flag for the nation refugee or refugee nation, consisting of 65 million people. (Today, one in 113 people in the world is a refugee.)
The journey in search of partners was intense and required a lot of research. The flag, made by artist Syrian Yara Said, took a month to complete. The anthem, made by the Syrian composer Moutaz Arian took another three weeks. Communication between all happened basically the Internet.
The group found Moutaz in an article about a musician who sought shelter in Turkey. A phrase your called them to attention. "I do not make music just for Arabs and Kurds, want to make music for the whole world," he said. "We knew he was the right person," said Arthur.
Freedom of creation was complete. The melody, that has all the trappings of a national anthem, Moutaz, who fled to not join the army of Bashar al-Assad, conveys the pain of refugee status and at the same time hope that a selection in the Olympics is.
The flag is, at first glance, minimalist. The story behind the orange and black, however, is excruciating. "Yara had the insight of colors as a way to show solidarity to refugees who need to wear the lifejackets to cross the ocean in search of a safer place to live," said the publicist. "She herself had to use one when he was forced to leave Syria and that the ruffled." Today, Yara lives in Holland.
Persistence The difficulties were so many that the group thought to give up on the project, which now seeks to expand the range of partnerships - one with the Asteroid Movies, Curitiba, gave rise to the presentation of the film - and extend its reach.
"If there's a lesson that gives to take is persistence. If you believe in an idea, move mountains to make it happen, "he said. "No one will do it for you and, in the end, worth it."
"We were fortunate to deliver the flag to two of them and the reaction says it all," summarized Arthur. "Yolande Mabika was with eyes full of tears and felt honored. Popole Misenga was embraced the flag and said he will never forget this tribute created by a 'refugee' brother. And he said he will take it to the Games. "
* This article was originally published by In practice, the Study Foundation portal
Nenhum comentário:
Postar um comentário