Commercial with Michael Phelps is the most successful of the year

  São Paulo - Even in the advertising world, Michael Phelps is unbeatable.

The American swimmer, who owns 23 gold medals, the most star shared Olympic campaign year.

"Rule Yourself", Under Armour also became the fifth most shared Olympic campaign of all time.

In the sporting world in 2016, second only to Paralympic campaign "We're superhumans", Channel 4.

Curious is that the brand is not an official sponsor of the Games. His rival Nike is who provides the official sporting goods Games.

Still, the campaign of Under Armour, created by New York agency Droga5, won the hearts of fans consumers of the sport and the event.

Without naming the Olympic Games, the video makes the viewer to remember the Olympics immediately. Impossible not to associate the two.

The blame, of course, is much more Phelps brand: the athlete is the largest present-day Olympic symbol, alongside the likes of Usain Bolt and Serena Williams.

On YouTube, it has more than 10 million views since March. At the Cannes Film Festival this year, won the Film Craft Grand Prix.

At the sound of the band The Kills, the video shows the power of discipline, dedication and focus.

"What do you do in the dark is what puts you in the light," says the campaign.

Unruly data released by AdWeek, show that 56% of the shares were trading via Facebook.

Close behind comes the Twitter, where 28% of the shares took place.

The greatest feeling aroused by the commercial was "Inspiration", 47% of viewers.

Then come "Admiration" (22%) and "Pride" (20%).

And most important: 78% of the spectators knew cite this brand after seeing the campaign. A high level of "awareness".

The achievement is considerable. Many Olympic brands are not remembered by people.