Less than a week, a Just Eat the customer in the UK had their dinner delivered at home by a robot, not a human being.
For the company based in London, the use of technology for the delivery of food is the key to growth.
For this reason, she closed partnerships with Microsoft and Apple to integrate their service requests to the platforms Xbox and Apple TV.
Customers will ask for increasingly Friday evening dinners by a smart TV and the delivery will be made by one of 40 autonomous drones six wheels that are being implemented across the capital, as the company moves away from its dependence on humans.
"It will be a very cool day when a robot appear on your doorstep with dinner," said CEO David Buttress, in a telephone interview on Thursday. "This is a really interesting long-term solution to the challenge of delivering that exists around food."
On Thursday the company increased its revenue forecast for the year of 358 million pounds to 368 million pounds ($ 484 million), an increase of 2.8 percent.
The favorable exchange rate resulting from Brexit accounted for 3 million pounds of the total, and the number of associated restaurants grew, despite the increase in fees charged by Just Eat.
The Just Eat was established shortly after the internet revolution and currently more than 70 percent of the requests come from mobile devices, compared to 60 percent in 2015.
The company also installed 2,000 terminals "Orderpad" in restaurants partners to be able to offer notifications "Order on its Way" ( "Order on the way") to customers.
Competition among providers is fierce food deliveries in London and across Europe - rivals Deliveroo, Uber Eats and Amazon are investing heavily in the sector.
Investment in technology is reflected by the intention of the Just Eat to expand globally. Its revenue in developing markets grew 164 percent year over year - helping to mitigate any possible impact of the output of the United Kingdom of the European Union.
A total of 36 percent of Just Eat's revenues now come in currencies other than Pound.
The Brexit had no impact on the company, said Buttress, and may even generate a small boost if customers fail to dine out and prefer to stay at home.
"If you get up off the British business of the current portfolio of Just Eat, we would see that our international business is actually larger than the company to which we IPO two years ago."
The current projection for underlying earnings before interest, taxes, depreciation and amortization is 106 million pounds to 108 million pounds. The previous forecast was 102 million pounds to 104 million pounds.
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