Under Armour launches parallel sports brand, 'most fashionable'

São Paulo - The elite sport for sport day to day.

The Under Armour American brand is famous for hosting big names like Michael Phelps, Stephen Curry, Tom Brady (up to model Gisele Bundchen) and engage with the high-performance sport.

But now, the brand also wants to win a larger audience and enter the world of sport the streets, gyms and everyday.

For this, the brand launched a parallel brand called Under Armour Sportswear.

The Under Armour Sportswear (UAS) would be more "fashion". The Belgian designer Tim Coppens was announced as the executive creative director.

No many details about the line that will create the brand and the logo to be used.

According to the Campaign website, Kevin Plank, CEO of the brand, said the clothes "have the DNA of Under Armour, but with a little more style."

In the United States, the clothes arrive in stores in late September or October.