Jack Daniel's celebrates 150 years recounting her story

Over the 150 years of its distillery, Jack Daniel's was present at some of the highlights of the history of the United States and the world.

Synonymous with independence from its inception, the iconic brand is still considered a symbol of attitude and lifestyle.

In this commemorative year, fans can collect three special editions. Created by the J. Walter Thompson agency, the kits depict, from the point of view of the brand, historical moments that Jack Daniel's was part.

The years 1848, 1920 and 1969 are revived by Jack Daniel's with characteristic glasses of time and collectibles posters.

"We explore three very important moments in the history of the world and Jack Daniel's distillery in those 150 years: the birth of Mr. Jack, founder of the brand, in 1848; the onset of Prohibition in the United States in 1920 and Woodstock in 1969, when the drink, still not much compared with rock'nroll, resurfaces as a symbol of change and independence, "says the manager of the brand in Brazil, Adriano Santucci cornago.

From a design standpoint, the ECD of J. Walter Thompson, Humberto Fernandez explains that the work appealed to a varied visual language, each suited to the historical period to which he referred.

"In this way it was possible to clarify the multifaceted profile of the brand, showing how Jack Daniel's has adapted the story and vice versa, thus making it a timeless icon," he concludes.

The packs will be available at major retailers, emporiums of São Paulo, Belo Horizonte, Rio de Janeiro, Fortaleza, Recife, Goiania and Curitiba, at a suggested price of R $ 139.90.