Competition is something important and healthy for the market, especially if it is performed in an honest and transparent manner. Some competitions are veiled, others wide open rivalry in marketing.
Some are successful, others not. Who does not remember the climão between Burger King and McDonald's because of the "McWhopper" suggested by the BK?
Between trial and error, a simple "congratulations" to the opponent may be an example of how to maintain healthy competition without appeal.
It was what made Airbus on Friday (15). The manufacturer used the 100th anniversary of Boeing competitor to send a message of congratulations in video form. In the film, company officials acknowledge the company's work over the years.
"The 150,000 people of Airbus Group has only one thing to say: Congratulations! Happy birthday 100 years. "
Nenhum comentário:
Postar um comentário