As Usain Bolt earns $ 33 million per year

The Jamaican sprinter Usain Bolt wants to consolidate his legacy in the Olympics as the greatest sprinter in the history of athletics. He wants to be the first to win three consecutive gold medals - in the tests of 100 and 200 meter dash. Bolt has achieved the feat in the 100 meters to win last night (14), in Rio de Janeiro.

In addition to breaking barriers on the track, Bolt is making history as the highest paid athlete in the history of his sport. Its $ 32.5 million of gains on appearances, prize money and sponsorships in the past 12 months is about 10 times larger than the other track and field stars as Mo Farah and Ashton Eaton.

Bolt burst onto the world stage at the Beijing Olympics in 2008, where he set world records in the tests of 100 and 200 Metres, in addition to 4 x 100. At the time, the only Bolt's sponsors were the sports brand Puma and the telephone company Digicel Jamaica. That changed quickly after the historic performance.

Representatives of Gatorade, Hublot and Virgin contacted the fastest man in the world so that it would represent their brands. Gatorade launched the Gatorade Bolt, a new drink with lemon flavor of ice cream. Visa signed a contract with the sprinter and used her image in campaigns in Europe. Currently, protfolio Bolt sponsors includes 10 global partners, with payments ranging from $ 1 to 4 million. Puma has a more prominent by having an eight-figure contract with the hall.

It also has its own character in the game "Temple Run", already installed more than one billion times on mobile phones around the world.

While Bolt deals with his performance on the track, his agent based in London Ricky Simms coordinates all off the slopes. Former runner and owner of PACE Sports Management has partnered with Bolt for over 10 years and agency almost 50 athletes through their company.

Puma remains the biggest supporter of Bolt today. Its agreement with the brand earns him over $ 10 million annually and includes bonuses for records and medals in major competitions. The agreement with the German sports brand helped the sprinter become the 32nd highest-paid athlete in the world, with $ 30 million in the last 12 months earnings.

Bolt can no longer be compared to other corridors for some time. His earnings sponsorships are comparable with global icons such as Cristiano Ronaldo, LeBron James, Roger Federer and Lionel Messi. By keeping on top of the list of world's best athletes and not engage in any controversy, it meets all the requirements necessary for the brands want to support it.