Inspired by the children, actress creates R $ 6.2 billion deal

Trajectory of Jessica Alba as an entrepreneur products for baby brings several lessons for those who want to undertake online, such as the idea that business is no escape from the crisis or plan B

In 2012, Jessica Alba had a successful film career, starring in films such as "Fantastic Four" and "Sin City - Sin City". Considered as one of the most sexy and beautiful actresses in Hollywood, the star also accounted for a lucrative career as a model. Even with all this financial success, Jessica decided it was time to debut as owner of a businesswoman e-commerce hygiene and beauty products, which also have physical stores. And the inspiration to undertake it did not come from the desire to further increase the bank account, but the diapers and other items used to care for young children.



She had the idea of becoming businesswoman when she was pregnant with her second child, a girl Haven. On occasion, to consult packaging products for babies and pregnant, Jessica realized that several of them contained toxic products in its composition. Thus was born The Honest Company, a company that sells diapers, wipes and soaps, among other items, environmentally friendly and nontoxic.

Today, shortly thereafter, the company has become a billion-dollar business. Last August, the Honest Company received an investment of an investment fund of $ 100 million, coming up with this at a market value of US $ 1.7 billion (R $ 6.2 billion).

In addition to the need to be alert to opportunities that appear in our daily lives, the meteoric Jessica's successful career as an entrepreneur brings other lessons for those who want to become owner or owner of a profitable e-commerce, as can be seen below.


1 - DO NOT TREAT AS A PLAN B

Jessica did not decide to start a business because they were dissatisfied with their work or in financial crisis, on the contrary. That's a great lesson for those who see the business itself only as a way to plug a hole in the accounts. This can be a mistake to be restricted to such provisional need and not the goal of being a successful businessman. Do not expect the tightening to undertake. Do it because you have a goal and vocation.

                                 

2 - INVEST IN BELIEVING
At the time of undertaking, many people choose their business only with discretion to act in the area that can generate more money. But this is not a total guarantee commitment that will lead to financial success. Even better is if you bet on something that is believed, as did Jessica, who based his business on the idea that "everything we touch or our family - all within our home - it has to be nontoxic, effective, beautiful to look at and affordable. "

3 - DO NOT EXPECT THAT YOU TAKE SERIOUSLY
When Jessica launched her company few people took seriously your project. "People saw me only as a bikini girl giving a beating in the movies," said the actress in an entrepreneurial event of Forbes magazine, revealing the skepticism he faced. "I spent three and a half years of patronizing nods and pats on the back with phrases as 'good luck' or 'back to support causes' or 'go do a perfume', "he added. This lesson shows that it is important to move forward when others do not realize the seriousness or the greatness of his goal.

4 - BE ALERT TO CHANGE
The Honesty Company is fully inserted to the spirit of the times, with much more aware of what consumes consumer, demanding products that do not harm the environment and does not pose risks to our health. When planning your e-commerce, search, seek out and pay attention to the principles involving the buying decision of your future customer. Do not bet on a business that may already born old.
5 - SELL SOMETHING YOU BUY
Inspired by the children of Jessica, she created products that conform to the principle of only sell something you own buy. Otherwise, you will end up betting on low quality items, but easy sale. This can lead to immediate profit, but limit the longevity of your business.