Facebook apologized after refusing to publish an ad with a plus size model wearing a bikini.
Australian feminist group Cherchez La Femme used the model image Tess Holliday to promote an event on a positive view of the body.
While the social network has allowed the post, did not leave the group announce the event using the same photo.
The initial claim was that the Facebook announcement "showed a body ... in an undesirable manner."
"Ads like this are not allowed because they make readers feel bad about themselves," says the response from Facebook Ads Team published on the page of the feminist group.
It also suggests that a more appropriate alternative would be to use other pictures as someone "running or cycling."
After acknowledging the error and allow the announcement, a spokesman for Facebook said that "our team handles millions of images of ads per week and sometimes makes mistakes."
"To be clear, the image is suitable for our advertising policy. So now approve the image and we apologize for any offense caused."
The "terms and conditions" of Facebook say that images used in ads may not "show of skin or neck excessively."
Jessamy Gleeson, one of the producers of the event sponsored by the women's group, told the BBC he was furious.
"They are not watching women's bodies when they are in 'acceptable' standards of beauty," he says.
"I understand that they were trying to combat eating disorders - it makes sense - but at some point you have to consider that women of different weights are on Facebook."
The BBC Brazil tried to get permission to use the picture of Tess Holliday bikini, but had not received a reply from the advisory model to the publication of this report
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