KFC launches chicken glaze in Hong Kong

Who ever heard someone say that the food was so good it was "lick your fingers?" KFC, with its famous conducive chickens to eat with his own hand, gesture always stimulated by the brand, decided to take their slogan "Finger Lickin'Good" to the letter.

In action below, created by Ogilvy & Mather, the company decided to develop glazes with chicken flavor in Hong Kong.

"The recipe for our line of edible glaze is designed to keep the flavor and has a shiny coat. The idea of ​​the campaign is to be thought-provoking and entertaining and increase the excitement around the brand in Hong Kong," said Creative Director the agency, John Koay.

Clearly, at least for now, the brand will not play the game to the market. Still, all product design and careful communication makes everything look the glaze will actually be released "real".

Apart from one song to the novelty, KFC also launched a campaign to invite the public in Hong Kong to choose your flavors.