To Rio de Janeiro 2016 Havaianas launches its first global campaign

                         

São Paulo - With the Olympic Games approaching Rio, brands have begun to move to honor the Marvelous City.

In its first global campaign, just by the global reach of games, Havaianas created the film "Dance", where a star couple in Sugar Loaf a beautiful choreography - signed Carlinhos de Jesus.

The video will be aired globally.

The motto of the campaign is "Original Brazil since 1962", reinforcing the brand's history and its strong relationship with the Brazilians.

The "original" reinforces the branding of the brand around the world, where he has "inspired" the creations of many competitors.

The brand also launched several posters that depict icons of Rio de Janeiro.

Creation is the AlmapBBDO.