raises awareness campaign about playing Pokémon Go while driving

Taking advantage of the global fever of Pokémon and their routine accidents, the American insurer Esurance in partnership with Leo Burnett created a campaign to alert coaches about the problems that high speed and "hunted" driving can bring.

To promote this idea were created fun pieces which appear disheartened teachers with cars showing the Pokémon that "captured".

The first is a Japanese animated that nothing reveals that won a "fenderbendix". Despite the complicated name, the monster is an understatement. Fender's fender in English and Bend means doubling, joining the two words is easy to see that our unfortunate friend Nipponese raised in this adventure.

During the film appear fumbles other players showing nothing rare creatures captured. A family man who hit the garbage shows without pride that won a "dingduck" duck horn. Another boy, enraged says the joke got the "hydrantacor", ie, crashed his car into a fire hydrant.