With the US presidential campaign accelerating, Facebook is trying hard to show neutrality - an increasingly urgent matter for the social network, as evidence of his power continue to emerge.
Recent studies have shown that the social network has an extraordinary influence. According to research to be published in August in the Journal of Communications, when people marked your friends on Facebook voting reminders, attendance increased from 15 to 24 percent.
During the primary elections for the US Presidency this year, a reminder that informed people when the registration deadline to vote in his state was approaching and provided a link that helped produce an increase of nearly 650,000 new voting records only in California, according to the Secretary of State Alex Padilla.
In the UK, a reminder of Facebook days before the deadline to register to vote in the referendum on the EU country of departure led 186,000 people to register online, according to the government.
"Generally, to get people to vote can swing a national election," said doctoral student at the University of Texas at Austin Katherine Haenschen, author of the study that will be published soon in the Journal of Communications.
Facebook is eager to show that his political involvement is limited to activities that seem neutral as encourage voting. The company reported this week guidelines governing the important news feed - section which are displayed most of the posts on Facebook - and strongly refuted political bias allegations in its Trending Topics.
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