high performance athletes are accustomed to pressure. The extensive training invariably come accompanied by the weight of the responsibility to represent a legion of fans, a whole nation, in the case of the Olympics, for example.
Besides the fans, this pressure takes shape with the figure of the coach, who play the role of supporters while strict bosses who can not afford less than the best of their athletes.
In the new campaign Gatorade, who fulfills this function are "versions thumbnail" icons of world sport such as tennis star Serena Williams and runner Usain Bolt. In the movie "Never Lose the Love," the small press athletes in their training.
The announcement is part of the eponymous action, in which the mark of Pepsico will donate $ 50,000 to an institution to support sports. On the campaign website, you can vote to decide what the organization winning the contest.
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