After waiting hours in line, finally get your turn to enter the concert of your favorite band. You do the ritual ever: delivering your ticket, shows the identity, has his backpack searched ... and lock your phone into a special pouch. Found weird? But know that many artists in the United States are asking fans to leave the side of smartphones. The goal is to prevent the public will be focused only on the small screen - and new songs from leaking.
It works like this: when you enter the show, you get a rubber bag called Yondr where your phone is locked during the presentation (but do not worry: the reticule is with you, only you can not open and pick up your phone while the show is rolling ). If you need to answer a call, you can go to the guards so that they destranquem the bag - and when you finish speaking, it will be sealed again, to the end.
So far, the stock had only been used in exclusive presentations, as the comedian test Chris Rock for the Oscars this year, but since June it has appeared in three shows: the Alicia Keys, that of The Lumineers and Dave Chappelle , all in the uS. In none of the concerts there were conflicts or protests from the public, and the manufacturer believes that people better accept the order to lock the phone just because it is not stored in a cupboard away from them - the smartphone is there, in the person's pocket, only sealed.
It is not uncommon to go to a show and see a huge concentration of white fairy lights - the small screen of mobile phones. According to a survey conducted by T-Mobile, the United States alone, 47% of people tend to access social networks for any show, and 66% photograph and film with the camera phone. In other words, much of the public of any presentation is lit with small light while the artist is performing. The impression that an audience connected to social networks - not the show - passes for those on stage is that she does not care for him. Many artists complain: at the beginning of the year, Adele interrupted his show to ask the crew to stop filming and live the moment ". I'm singing here, live not need to shoot," said the singer.
In addition to helping people to enjoy the show more, the reticule is to prevent exclusive music from leaking in a bad quality, as is the case of Alicia Keys, who was performing for the first time their new album in June.
The Yondr was created by Graham Dugoni, who had the idea when he saw a pretty boring scene in a music festival: a guy was dancing completely drunk - and two unknown filmed dance and posted on Youtube. "If a guy can not go to a show to drop that kind of social interactions we are taking presentations that?" Asks Dugoni in the Yondr site.
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