Chinese tycoon Wang Jianlin, which opened on Saturday (28) the first amusement park of your Wanda Group, said an unlikely cultural and commercial war against Disney, a few weeks before the opening of a Disneyland park in Shanghai.
Presented in a grand ceremony, this "City Wanda" of 2km2 surface, located in Nanchang (southeast), includes a huge shopping center with interactive cinemas next to a theme park of 80 hectares, equipped with "the most rapid and high mountains Russia "in China, and a large aquarium.
The project represents an investment of 22 billion yen (3.353 billion dollars), according to a statement from the group, which is expected to attract over 10 million visitors a year.
Given the "invasion" of foreign cultures, "want to be a model (...) and affirm the strength of the influence of the Chinese in the cultural sphere," said the founder of Wanda in the park opening ceremony, said the CCTV state television.
A week earlier, Wang - the richest man in China, according to Forbes magazine - was openly referred to his opponent: the American entertainment giant Disney, which will open in mid-June in Shanghai its first park in mainland China, after an investment 5.5 billion dollars.
"Madness of Mickey Mouse and Donald Duck (...) has passed, the time in which blindly imitated Disney ended for years," Wang said in a long interview with CCTV.
Tiger against wolves
Wanda search compete with Disneyland with alternative "local color." After opened in Nanchang on Saturday, the Chinese group plans to build six other parks in China in medium-sized cities in the next three years and reach 15 by 2020.
"We want to act in a way that Disney can not be profitable in this sector (amusement parks) in China in 10 or 20 years," insisted Wang Jianlin.
"A tiger can not compete with a horde of wolves," he said in the interview, before criticizing the trend of Disney "clone their past products without innovation."
He also criticized the climate of Shanghai, "very rainy in summer," he said, and the higher the ticket prices for Disneyland: up to 499 yuan (68 dollars), double the amount charged to enter "Wanda City" Nanchang.
In fact, the prices imposed by Disney were very criticized by Chinese netizens on Weibo microblog platform.
However, Wanda objectives seem too ambitious, according to experts, who criticize the lack of experience of the Chinese group.
The opposite of the American group that is based on the franchise of its popular theme parks. Disneyland Shanghai, which required an investment of 5.5 billion dollars, will be the sixth group of the park, and the room built abroad, after Paris, Tokyo and Hong Kong.
In China, Disney will be supported in their franchises and characters, very famous in the country, to seduce a middle class in full expansion in a country where it accrues an increasing share of their film revenues.
But Disney is not the only company that wants to deploy in the lucrative Chinese entertainment market. Hollywood studios Universal Pictures and DreamWorks also plans to build theme parks in the country.
"Disney gets significant revenue from the rights of his films. The profits of its parks are actually quite low," said the China Securities in a note cited by Bloomberg. "And it is the intellectual property that lacks the Chinese developers."
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