Seara Gourmet line was created to be the product brand "premium" JBS Foods. To announce the news, the company chose Robert De Niro - who, besides actor, producer and film director, is gastronomy fan.
"To communicate this release, we went in search of a personality, rather than haute cuisine connoisseur, was fond of all the care that is behind the good food, from the selection of ingredients to the way of preparation," says Fabiola Menezes, marketing director of JBS Foods.
Created by WMcCann, the campaign was shot in the province of Parma, Italy, and will have two films. The first presents the Parma ham Seara Gourmet, one of the new line of stars.
In it, we see scenes of a salumeria with slicers and parmeiros teachers working while the announcer says, "Province of Parma, Italy. There's something in this place, so special, that creates the most famous ham in the world. "
In the hall, a light illuminates the door and reveals Robert de Niro. In another film is shown throughout Harvest Gourmet line, highlighting the ingredients and the production process.
Composed of 16 items, the new line has three highlights: Parma ham Seara Gourmet, swine ribs with barbecue sauce and the angus burger.
Inspired by the wine labels, packaging bring elements that print sophistication. The Seara seal this line is different, referring to the uniqueness and product customization.
The complete line consists of Parma ham, Italian Cup board of cold cuts, smoked ham, ham Royal, pork ribs with barbecue sauce, hamburger angus, traditional burger, hamburger mix of peppers, ham sausage with garlic, ham sausage with pepper, ham sausage with herbs and Tuscan sausage with spices.
Check out the film, perhaps the first showing Robert de Niro savoring Parma ham in the comfort of your home:
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