The future of coffee

The drink made from coconut milk and turmeric is the new darling of those who want to replace the coffee

                  

Coffee is a very popular drink: it has something for everyone (hot, cold, sweet, bitter) and for all pockets (the pinged a crummy pub to gourmet version in the most expensive part of the city). Perhaps precisely because of this popularity, more and more people are looking for alternatives to the drink, vinsando release its most hipster side. Now, a successor may have been chosen - is the turmeric latte.

The drink is basically turmeric with coconut milk, and is a hit mainly in Australia, England and the United States. Is not for nothing. As in the case of the cake bubble, the golden color and the turmeric powder appeared to have been made to Instagram. It did not take long before everyone wanted to take a picture mixing a few sips and many filters.

Despite the wave is new, revenue is not exactly recent - and much less Western. The latte in question looks a lot like the haldi-doodh, popular drink in South Asia prepared with turmeric, milk and some spices (like ground pepper). It turns out that the Asian version is seen as a regional home remedy used to improve the immunity of those who take - is the boldo tea of ​​Indian and Pakistani - seeing the similarity sellers of the West began to adopt the discourse that latte turmeric also have beneficial properties for the human body.

He did not need more than that to drink earn your five minutes of fame, but behold, the latte - also called "Golden Milk" - has caffeine in its composition, it was sufficient to further increase awareness around the product; the most excited came to call that revenue would be the coffee successor - the British newspaper The Guardian, he said the idea was and a healthy alternative and even talk that the news was "a 2016 drink."

Hard to know if fashion really picks up, or if it will even come to Brazil just as it is reaching the gringos, but apparently, success follows only growing. Searches involving turmeric grown 300% in the last five years - with 56% of this increase occurred between November 2015 and January 2016. The bakery pinged just find a competitor.