São Paulo - Every year, Google joins with a smartphone manufacturer to launch the Nexus. line products use Android as Google thinks it, or "pure". Nexus line of products end up being half as thought by the company and half by the sight of a hardware-maker LG, Samsung and HTC were some of them.
But imagine if Google could think a smartphone completely and have the Android system running on a smartphone that is exactly how the company would like? This can still happen in 2016, according to a report in the British newspaper The Telegraph.
The newspaper said he spoke with sources who have knowledge of Google's plans. The company at this time, was in talks with mobile operators about the arrival of a smartphone with the Google brand.
The new device, according to sources, would be released by the end of this year and give total control to Google: design, technical specifications, among others.
Analysts said Google's move has two objectives: to maintain greater control over the final product and increase the profit margin (the high prices the market today is almost completely controlled by Apple).
"They are worried that Android is fragmented and needs to become a more controlled platform. I think they will get this control, just as Apple does, "said the Telegraph Well Wood, analyst at CCS Insight consultancy.
The newspaper text also talks about the cycle time for updating the Android system. Some manufacturers would take a lot to allow the user to drop his latest version.
Google figures show that the most popular version of your system is now 4.4 KitKat, which was launched in October 2013. With launch in the middle of 2015, the latest version, 6.0, Marshmallow, is present in only 10% of the devices with Android around the world.
On the other hand, 84% of Apple device users are with the latest version of the system, iOS 9. This can be an issue where Google is interested to work.
Recently, Google has hired Rick Osterloh, who was CEO of Motorola for a new hardware division of the company. Today, he would be responsible for the team that was creating this smartphone to be released this year.
On the other hand, it is difficult that he had direct involvement since his arrival (or back, as commanded Motorola when it was part of Google) is very recent.
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